Between data governance and agility, choose both.

Your data can do more. It can be more accessible. It can be more secure. And it can be more readily available for your analysts to drive innovation.

Context

There’s a tension between agility and governance when it comes to data. Companies today must choose to either tightly restrict access to their data, which can stifle innovation—or they leave their data open for innovation, which comes with risks. Okera helps companies bridge that gap.

Solution

Working with no name and a product just about ready for launch, we built a brand that centered on the idea of people taking ownership of their data. That means knowing what they have, who has access to it, and how it’s being used to drive innovation within the company.

What we did: Strategy / Brand / Design / Web / Brand Book / Collateral / Environment
Okera Identity
01 Brand Mark

Used over the 'E' in the word mark the Okera brand mark plays two roles, first as an accent to help with pronunciation and second, the three circles also represent Okera's three main values, Accessibility, Visibility, and Protection.

Okera Brand Mark
02 Visual Language

We used the circular shape throughout the Okera visual language to show how the management of data affects everything. The particle 'O' represents how Okera brings together the heterogeneous world of modern corporate data into one cohesive place. Data consumers can access the data they need when they need it based on the rights they have been given.

Okera Identity
OKERA Brand Guidelines
Okera Brochure Cover
Okera Brochure
Okera Casestudy
Okera T-Shirt
Okera Office Envirionment
Okera Office Envirionment
03 Digital Design

Okera’s name, company and brand unveiling culminated with the launch of okera.com. Built to convey the importance of dynamic data access, the site established a digital foundation for the company to tell its corporate and product story while giving it the ability to promote leadership content and drive customer adoption.

Okera Digital Desktop, Tablet, and Mobile
Okera Website
Okera Website
Okera Website
Okera Website
Okera Website
Okera Website