Adapt in real time.

MemSQL combines real-time streaming, database, and data warehouse workloads for sub-second processing and reporting into a single, scalable, easy-to-manage database.

Context

As the world rapidly changes, companies must anticipate problems before they occur. They need to be able to shift direction as fast as the trends do. MemSQL’s real-time databases power companies like Uber to provide real-time updates for drivers and their passengers. They provide Pinterest with real-time analytics to measure user engagement. And they need to get the word out in a sea of competitors such as Oracle, IBM and SAP.

Solution

Our job was to architect the MemSQL brand, through a compelling positioning and brand story as well as a distinct visual identity. Leveraging the idea that companies must adapt or die, we built out a complete messaging platform, new brand identity, and a visual library. Then we wrapped that all up into an internal and customer-facing brand book as well as trade show booths and a collateral system.

What we did: Strategy / Brand / Design / Digital / EnvironmentWork created during our time at Teak.
MemSQL Aerial Photography
01 Brand Identity

For a brand built around real-time change and adaptation, we wanted to create a logo that felt as innovative and adaptive as the MemSQL platform.

MemSQL Identity Spread
02 Typography

MemSQL is a challenger brand that punches well above its weight. We wanted a font that felt as bold as their brand vision.

MemSQL Typography
03 Color Palette

The color palette was grounded in a range of subtle blues that inspired confidence and orange highlights that hinted at the zippy, real-time nature of the product.

MemSQL Color Palette
MemSQL Brand Guidelines
04 Photography

MemSQL gives their users a clear, bird’s-eye view of a rapidly changing world. So we found photography that showed how insights come from a new perspective on the data.

MemSQL Data Photograph
05 Visual Design

A brand needs to stand for something, no matter where it’s seen. We carried the visual design across many touch points to create a cohesive experience.

MemSQL Desktop
MemSQL Pattern Photography Spread
MemSQL Pattern Photography
MemSQL Brand Book
MemSQL Brand Book